Begin your article by painting a vivid picture of the festive atmosphere at South Hill Mall and Sunrise Village during the holiday season. Highlight the main events, such as the Holiday Gift With Purchase and Holiday Happy Hour, emphasizing how they cater to various age groups. Transition into discussing the psychology of holiday shopping, focusing on how these events leverage consumer behavior to boost engagement and sales. Explore the concept of experiential marketing and its role in creating memorable shopping experiences. Conclude by reflecting on the broader impact of such festive events on holiday traditions and community spirit.
